Opening times (both during the week and on the weekends).Location, including the proximity to offices, residential areas, or other amenities.While some of these overlap with the member-related factors, let’s take a closer look at factors influencing when the gym is least busy. How much they’re willing to spend on their membershipįacility-related Factors Affecting Busiest Gym Times.lifting platforms, boxing bags, or the power rack) Group classes availability and schedule (especially for those using specialized equipment like trampoline or barre).How confident they feel in the gym environment - especially if they're new joiners, don't know how to use the equipment, or want to lose weight.The four most common chronotypes are: morning lark, midnight owl, hummingbird, and bimodal Chronotype - it makes a huge difference if you're a morning person or are more active at night.Their daily commute - remote/hybrid work is the new norm for many.Other factors influencing your member behavior are as follows: Some hours are typically busier than others as the majority of gym-goers have the traditional 9-5 job schedule which dictates when they sleep, eat, spend time with their families, and finally then they work out. The factors affecting how quiet a gym are:įactors Influencing Gym Member Behavior Patterns What Factors Play a Part in How Busy Commercial Gyms Are? Improving retention is the #1 place where you can make the most impact on your revenue. Sadly, intentions fade quickly and 80% of January joiners will churn within 6 months. Gym membership typically ramps up in January, but to what extent exactly? According to IHRSA research, “more than 12 percent of gym members join in January, compared to an average of 8.3 percent per month for the full year.” Annual Visitation Patterns: The Crowded Gym Time On the weekend, Saturday mornings tend to be the busiest as more people prefer to exercise early in the morning and get their well-deserved rest throughout the weekend. Weekends are a great equalizer for most people with busy working schedules or family life. They just want to get a good sweat on and carry on with their lives outside of their workouts. They aren't going to the gym to wait in line to do pull-ups or bench press. That's because they want to get a good workout in and take advantage of the space and equipment when it's empty. Some people hate crowded gyms so much (ever queued up to the squat rack?) that they deliberately choose quiet times to work out - for example before or after the late morning rush. Friday: 4 PM – 5 PM (Friday nights aren't that popular though).The late afternoon on Monday – Thursday: 4 PM – 7 PM.Meccamino’s data shows that the busiest times at the gym are as follows: Monday mornings are popular for many people who want to start off their week on the right foot. The typical commercial gym will likely see a second (though smaller) rush around lunch hour, and most gyms are typically the busiest between 4 PM and 7 PM.īased on Meccamino research analyzing 24/7 gyms in Melbourne across 18 months, the gym is least busy Monday to Sunday at night and early in the morning - between 12 AM and 5 AM. Most gyms are packed in the early morning because for most people, it’s the only way to fit a workout into their daily work schedule. Let’s now look at the daily and weekly trends regarding the busiest time at the gym when most people do their workouts.
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